How to Buy

Diamonds Demystified

Shopping for diamonds can be both exhilarating and challenging. The first, and most important step, is to learn what you like. What makes your heart skip? Take a look through magazines and go to fashion sites online. Ask yourself if you prefer fancy shapes or rounds. Do you like one large stone or a collection of smaller cut gems? Do you admire intricate designs or classics? Would you rather wear diamond bracelets, rings, earrings, watches or necklaces? Is the origin of your diamond important to you? What about the type of cut and quality of polish? Honing in what gets you most excited will make it easier to find the diamonds meant for you.

How to Buy a Canadian Diamond

You should know your budget before you shop. Diamonds are a long-term investment, and you can always add to your collection over time. The beauty of collecting diamonds is that they are timeless. Unfettered by fads, different pieces of diamond jewellery easily complement each other no matter when they are purchased. There are many brands of Canadian diamonds on the market in Canada, on the Internet and around the world. To find those that are mined, cut and polished in Canada -- and certified by the Government of the Northwest Territories, you are in the right place. This site will direct you to legitimate brands that carry government certified diamonds and to the retailers authorized to sell them.