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Oct 19/2005


Diamonds and Adventure in Yellowknife, Northwest Territories

The vast Great Slave Lake and the ancient Arctic barrens shoulder Yellowknife, the proud and progressive Diamond Capital of North America™

YELLOWKNIFE, NWT (October 19, 2005): Canada is the emerging international centre for the world diamond trade, and Yellowknife has earned its spot as the brightest jewel in the country’s coveted crown. Its 20,000 residents enjoy the highest household income per capita in Canada and the lowest unemployment rate in the country.

”Today any player in the global precious metal and diamond business is well aware of all Yellowknife has to offer,” says Peter Neugebauer, the Director of Economic Development for the City of Yellowknife. “We are finding that word is now getting out beyond the boardrooms. Attention is turning to our historic capital – built on the discovery of gold and growing with the discovery of diamonds. People are learning that – inside and beyond – this city offers refreshingly authentic and diverse adventure.”

From famed Ragged Ass Road in Old Town to the sophisticated Prince of Wales Northern Heritage Centre, from its rustic Wildcat Cafe to the Prospectors’ Trail scenic walk over ancient rock, Yellowknife offers an unmatched starting point for travellers who refuse to be limited by luxury. The excitement of the diamond rush is in the air, in the faces of its people, and in the spirit of those who come for work and play.

Passionate diamond lovers looking for a rare shopping adventure will feel a rush of excitement finding stones so close to source. And once the shops shut, the fun continues: rubbing shoulders in packed pubs with artful diamond cutters; spotting prosperous mining executives cutting deals; admiring the pluck of resident bush pilots; treating your ears to traditional Aboriginal languages.

Beyond Yellowknife, more adventure is in store from polar bear and bison sightings to world-class fishing and game hunting to camping and luxury lodge experiences.

Home to the famed aurora or Northern Lights that dance across the winter sky, and the midnight sun during summer, explore the city of Yellowknife inside and out; 3.5-billion-year-old rock; unforgettable characters and an infectious spirit: Yellowknife is a must-visit destination for those who crave a rare adventure.