Media contacts

Heather Kirk
heather@immediapr.com
Tel: 403 441 6866

Laura Serena
laura@immediapr.com
Tel: 604 408 6511

Dec 8/2005


Treasures from the Tundra Make Their Manhattan Debut


Government Certified Canadian Arctic Diamonds and Luxury Qiviuk Clothing Store Opens at The Pond at Bryant Park

New York, NY (December 6, 2005):
Bryant Park is all about nice ice this holiday season... in more ways than one. The Pond at Bryant Park has become a favorite spot for skaters and a new rink-side boutique is attracting shoppers seeking rare and luxurious treasures this holiday: Canadian diamonds and Qiviuk apparel.

The Rare in Nature boutique - adjacent to the Explore Canadapavilion in Bryant Park - features information about shopping for government certified Canadian diamonds, among the most coveted gems in the world. It also provides a special opportunity to shop for luxurious apparel made of Qiviuk, the world's finest fiber made from Arctic muskox.

The Rare in Nature boutique is open daily through January 15. Visit to shop, learn and to enter to win a trip to the Northwest Territories and a Polar Bear Diamond.

About Canadian Diamonds:
Diamonds mined, cut and spectacularly polished in Canada's Arctic equal the pure and natural perfection of the timeless tundra. Diamonds from Yellowknife, the Diamond Capital of North America™, are mined in the remote wilds of the Northwest Territories. They are transformed from the finest rough stones to dazzling diamonds that come with government certification and authentication, a guarantee found nowhere else in the world.

True Canadian diamonds are currently exclusively sold as Polar Bear Diamond™ and Polar Ice™ brands and are available at carefully qualified retailers.

A couture collection by Canadian fashion design icon Paul Hardy has also just celebrated its debut. Hardy's stunning jewelry designs feature certified Canadian diamonds from Canada Dene Diamonds facility in Yellowknife and diamantaire Moshe Namdar in New York.

About Qiviuk:
Also available for sale for the first time in New York is a limited supply of Qiviuk apparel. Stylish sweaters, coats, hats, gloves and scarves for men and women are handmade from the downy inner coat shed by the Canadian muskox that roam the remote Northwest Territories. Qiviuk is the softest and warmest natural fiber in the world; it is lighter and softer than pure cashmere and eight times warmer than wool.

Free Events and Media Photo Opportunities at the Canada Pavilion:
December 9 -11, diamond cutting and polishing expert Jeannine Pilon from Polar Bear Diamond in Yellowknife will offer hands-on demonstrations of the ancient craft of diamond cutting and polishing. Children's book author Galya Meredith will be reading from "Northern Diamonds: From Rocks to Riches" and teaching children about diamonds. Various times throughout the day. Free.

AIDS Campaign Support:
The We All Have AIDS campaign marked its debut with a 55-foot tree from Nova Scotia decorated with 800 symbolic ornaments in Bryant Park. The limited edition ornaments and t-shirts are for sale in the Rare in Nature boutique. Together with the Canadian Tourism Commission and renowned designer Kenneth Cole, Polar Bear Diamond has donated a tree topper adorned with a $30,000 government certified diamond for auction on eBay in support of the campaign at www.ebay.com/weallhaveaids on December 9.

More Information:
Interested in learning more about government certified Canadian diamonds, shopping, education and travel? Visit the Rare in Nature boutique at Bryant Park through January 15 or go online at rareinnature.com.

Media Contacts:
Heather Kirk or Laura Serena
service@immediapr.com
T: 888 408 6511
C: 604 908 1165 C: 403 714 1666

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