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Heather Kirk
heather@immediapr.com
Tel: 403 441 6866

Laura Serena
laura@immediapr.com
Tel: 604 408 6511

Dec 8/2005


Warm Up the Holidays with a Little Christmas Tree Topper Bejeweled With a $30,000 Government Certified Canadian Polar Bear Diamond to Raise Funds for AIDS

New York, NY (December 8, 2005): Designer and philanthropist Kenneth Cole, Polar Bear Diamond and eBay have teamed up to "rock" the holidays with a charity auction to raise funds for the "We All Have AIDS" foundation.

Starting December 9, consumers can make a difference by visiting ebay.com/weallhaveaids to bid on a replica ornament currently atop the first live Christmas tree at New York City's Bryant Park.

The white and yellow gold ornament, decorated with a $30,000 Polar Bear government certified Canadian diamond, is in the shape of a globe.

The winning bidder will also receive a celebrity-worn "We All Have AIDS" t-shirt. The charity auction will launch on Dec. 9, 2005 at 9 a.m. EST and will last through Dec. 19, 2005 at 9 a.m. EST.

Additional ornaments and t-shirts supporting the cause are also available for sale at the Rare in Nature boutique showcasing government certified Canadian diamonds and Qiviuk apparel, now open rinkside at the Pond at Bryant Park in New York. For more information on the mission at "We All Have AIDS", Polar Bear Diamond or a look at the ornament go to www.ebay.com/weallhaveaids.

The event is being managed on eBay by Auction Cause, a premier online auction management agency.

Media Contacts: Heather Kirk or Laura Serena service@immediapr.com T: 888 408 6511 C: 604 908 1165 C: 403 714 1666