Media contacts

Heather Kirk
heather@immediapr.com
Tel: 403 441 6866

Laura Serena
laura@immediapr.com
Tel: 604 408 6511

Feb 5/2007


Celebrate Valentine’s Day with the world’s only diamonds certified by a government for origin and quality – mined, cut and polished in Canada.

They are your diamonds, Canada. Wear them. Indulge your lover's fantasy this Valentine’s Day with a piece of "ice" from Canada's Arctic backyard — she will melt. When you give a unique, government-certified Canadian diamond, she will be sporting a gem coveted by luxury seekers throughout the world.

Canada is now one of the top three diamond producing countries in the world based on the value of the stones discovered in the North. But these diamonds that are not only mined in the Arctic – but also cut and polished in the North. They are in the highest demand because they carry a certificate of quality and origin issued by the Government of the Northwest Territories through the only certification program of its kind worldwide. Each stone is minutely engraved with a certification number on its girdle, and is sold with a signed certificate of origin and authenticity.

For the ultimate statement of pure love this Valentine's Day, ask your jeweller for: Polar Bear Diamond™, Polar Ice Canadian Diamond™, People's Canadian Diamond™ or Mappins Canadian Diamond™ Collection.

Diamond Retailer’s Club
To further enhance diamond shoppers’ confidence and reduce confusion surrounding what truly constitutes a Canadian Diamond, the Government of the Northwest Territories recently launched its Rare in Nature Retailer’s Club. The following four Canadian jewellers have successfully completed a knowledge examination to prove their understanding of the North and its diamond certification process and earn charter membership in this distinguished club:

Eldonn Jewellers of Yellowknife at 867-873-2020

James O. Poag Jewellers of Ontario at www.poags.com

Zeke Jewellers of Manitoba and Saskatchewan at www.zekesjewellers.com

Cook's Jewellers of British Columbia

Crowley’s Jewellers and Goldsmiths of Alberta at www.crowleysjewellers.com

Ask your local jeweller if he or she sells government certified Canadian diamonds brands: Polar Bear Diamond™ or Polar Ice Canadian Diamond™. Or visit their websites for a list of qualified retailers.