Retailers Club

A New Resource for Retailers

The Rare in Nature® Government Certified Canadian Diamond Retailers Club is a new initiative just launched by the Government of the Northwest Territories and its partners in travel, education and the Canadian diamond cutting and polishing facilities. To support leading jewellers and sales professionals who are expert in the North and its diamond sector, and to recognize their superior knowledge about government certified diamonds, the Rare in Nature® Canadian Diamond Retailers Club will provide those who qualify with helpful diamond sales and service information as well as special marketing and promotional opportunities.

Benefits for Your Business

Everyone who qualifies for the Club receives an impressive certificate of designation from the Premier of the Government of the Northwest Territories. This distinction will set these retailers apart from the rest and position them and their retail store as an approved resource for information about Northern diamonds and the Northwest Territories. Special promotional tools will be available for their use including Northern crafts and artwork, special books, maps and more. Jewellers only qualify to become part of the Rare in Nature® Club if they are already authorized to sell government certified Canadian diamonds. This club access also opens the doors for them to play a part in the Rare in Nature® public awareness campaign, and receive a link on this website as an approved place to shop for diamonds. Additional training programs, consumer event opportunities and special prizes are also available.

How to Qualify

Diamond retail professionals will be considered for access if they can demonstrate a sound appreciation for diamonds certified by the Government of the Northwest Territories. They must have a strong ability to provide their clients with accurate information about the North and its diamonds. A written test will verify knowledge levels of Canadian diamonds and everyone who passes will receive a special designation that attests to their professional knowledge.

Club membership is now being offered to a limited group of diamond retail store owners and managers. The program will be extended in 2007 to more retailers and members of their sales teams. To be kept informed as plans unfold, contact us here.

Meanwhile, go here for helpful retailer resources.